It is actually better tasting.
In the 70s many organizations wanted to start a business that would help people in third world countries to have better conditions. Sackeus was founded based on this vision.
A trading company of food with the purpose to establish trade with small producers in developing countries to stimulate growth and fight poverty in effected areas. We did this by solely trading in foods that had been produced by international criteria for fair trade. And by being partially owned by the Mexican coffee cooperative UCIRI. We still have the same mission: To aid to the wellbeing of people.